Snow insulates the ground from the cold air in the Arctic winter, majorly affecting permafrost. This insulation depends on snow characteristics and is poorly quantified. Here, we characterize it at a carbon-rich permafrost site, using a recent technique that retrieves the 3-D structure of snow and its thermal properties. We adapt a snowpack model enabling the simulation of this insulation over a whole winter. We estimate that local snow variations induce up to a 6 °C spread in soil temperatures.